Why Coaching Works
Why coaching? – It’s good for people, and good for business. It gives you all the benefits of corporate training – except people actually enjoy it and learn from it.
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Imagine what your organization could achieve if everyone were coached to be their absolute best. – Sure, there are other ways to invest in your people. But have they ever brought someone to tears through self-reflection? Doubt it. Through coaching, your people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.
Coaches change lives. And organizations. That’s why we’re here.
The Value Of Coaching
A Business Superpower For Everyone
Why not away days? Bigger bonuses? More vacation time? Those are fine. But they’re not tailored to each person. And they don’t have the same tangible impact.
Coaching is good for people, and good for business. It gives you all the benefits of corporate training – except people actually enjoy it and learn from it.
The personal power of coaching
According to the International Coach Federation (ICF), 99% of people who get coaching are satisfied with it, and 96% would recommend it to others.
Why? Unlike other benefits or training, coaching’s personal. It’s about your people, not the company agenda or corporate tick boxes. Sessions can touch on mindsets, beliefs, internal barriers, self-doubt, perspectives, work issues, home issues – whatever the coachee needs.
They feel more confident. They know what to do in tricky situations. They become better leaders. If that doesn’t sound like the model employee, we don’t know what does.
What’s in it for your organization?
It’s like supercharging your workforce.
Coaching makes them happier, so they’re more likely to stay. It makes them more confident, so they can tackle whatever they face. And it creates a culture of learning, so the coaching goes on outside the sessions.
We’ll show you the proof, too.
Coaching sessions are always confidential. But we’ll send you a monthly report outlining everyone’s feedback. And you can see data on how people are getting on with their objectives too.
All of which means you don’t have to take our word for any of this – you’ll be able to see the progress for yourself.
What is Coaching?
A quick intro to professional coaching
Professional coaching has definitely seen an upswing in recent years as companies grow larger and jobs become more complicated. But what exactly is it, and why might you need it for your team?
What actually is it?
The International Coaching Federation describes coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
This means that a coach works with a client to define their professional goals and encourage self-discovery, and assists them in designing a plan that holds them accountable for making changes.
A growing demand
The stats alone show that the demand for professional coaching is constantly growing. Rapid changes in the way we work and our business environments has meant traditional methods of developing our companies and staff no longer yield the same results that they used to. As the landscape changes, it becomes a constant battle for employees to stay on top of their shifting responsibilities and goals.
In order to combat this, companies have to start committing themselves to developing their staff and encouraging their growth. Hiring a professional who can be trusted and who knows what needs doing is the obvious answer.
Why Get Coaching?
Why bother with coaching in your business?
The results from coaching will vary from person to person but, whatever your end goal is, it provides a perfect opportunity for both personal and professional development for your team.
Improvements across the board
According to the Harvard Business Review, ten years ago coaching was mostly used to fix toxic behavior. Nowadays it’s used for all manner of reasons across whole companies, not just at the top.
Whether it’s developing high-potential staff, helping to facilitate transitions, or encouraging someone in a new role, coaching is a way of supporting your team and promoting a positive environment.
Results for the long-term
It used to be that staff would be sent on short-term improvement courses, but this often only promotes a short-term change. In order to see long-term development, managers and leaders need to consider an approach that works to change internal thought processes and patterns. That’s where coaching can help.
As coaching grows, more studies are undertaken and the takeaway from them is that you can expect to see a marked improvement in your team’s positivity and productivity, their confidence and their ability to adapt and be flexible, and their attitude when it comes to facing challenges or obstacles.
Source: Ezra
